1. Logo composition

SettleNet.org and Réseau-Étab.org are developed and supported by Canada’s regional umbrella settlement agencies and some of the nation’s largest settlement agencies. As a result, the project developed its own CoP visual brandbook (.pdf).

Please note that the SettleNet.org and Réseau-Étab.org brand logos consist of 2 elements horizontally or vertically aligned:

1. the coloured circular icon
2. the word-mark “SettleNet.org” (Réseau-Étab.org in French), written in title case, without spaces in between words for the English version (or with a hyphen for the French version) and including the domain extension “.org”
3. the tagline “Canada’s Immigrant and Refugee Serving Network” all in upper case

2. Download logo

The SettleNet/Réseau-Étab logos will be used with funders, partners, media, and promotional work, including e-learning materials and videos.

You can download the logos from its section under the assets webpage, including low and high resolution files.

• download the SettleNet.org logos
• download the Réseau-Étab.org logos

3. Colours

The SettleNet/Réseau-Étab brand colour palette consists of one primary core hue (dark gray) and 4 accent solid colours (green, red, yellow, and teal). The main colour usage is dark gray combined with very light backgrounds (based on accent colours) and darker gray for text too.

Download colour schemes (.txt, .json)
Check accessibility contrast grid

Main colours

4. Co-branding

Co-branding shows a partnership between your program/project/organization and another organization and represents an exchange of credibility between brands.

Display the SettleNet/Réseau-Étab logo next to other logos in horizontal or vertical orientation.

• Make all logos appear visually equivalent
• Add visually consistent spacing around the logos
• Use the logos on white or very light backgrounds

SettleNet/Réseau-Étab logo + Partner logo(s)

This option works for 2 or more equal logos:

• Horizontal lock-up: place SettleNet/Réseau-Étab logo next to a brand partner logo.
• Stacked lock-up: place SettleNet/Réseau-Étab logo above a brand partner logo.
• Separator: you may add a thin grey line in between the OCASI logo and the brand partner logo.

Logo wall

Co-branding works best with 2 equal partners. If more than 3 parties are involved or if the relationship among them is not equal, try using another treatment instead, like a logo wall.

5. Logo usage

The logo on background colours

The colour of the SettleNet/Réseau-Étab logo is always:

• coloured, used on white or very light backgrounds
• white:
  • used on neutral colour backgrounds (for example, gray)
  • do not use on dominant colours (for example, yellow, green, or red)

Whenever possible, work with the full SettleNet/Réseau-Étab coloured version on white or very light backgrounds.

Resizing proportionally

The proportions of the brand logo should never be altered:

• avoid stretching or narrowing the brand logo
• keep the same proportions (image aspect ratio) when the brand logo is resized

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There are some keyboard shortcuts to resize the logo depending on the software you are working with. You can try to hold down the shift key when scaling the image to maintain the correct proportions.

Usage best practices

You may check the CoP visual brandbook (.pdf) for the custom alignment and spacing of the SettleNet/Réseau-Étab logos.

6. Symbol

SettleNet/Réseau-Étab visual identity does have a representative symbol also included in the logo.

The SettleNet/Réseau-Étab symbol may be used on badges and social media profiles and it contains a multicoloured icon forming a circular shape.

• The background of the symbol is always white
• The symbol is always coloured

7. Typography

For your SettleNet/Réseau-Étab designs and websites, use their own branded fonts.

The Lato font is used on the logo and tagline. The Open Sans font is used on the SettleNet.org and Réseau-Étab.org websites.

• download the SettleNet/Réseau-Étab fonts
• check the visual identity guide on typography